Grace Hartigan's Billboard
Grace Hartigan
American, born 1922
Billboard, 1957
Oil on canvas, 78 1/2 x 111 inches
The Julia B. Bigelow Fund by John Bigelow 57.35
About the Art
Do you remember what you saw on your way to
school or work today? Maybe you noticed an interesting shape
as you passed a store window, the color of a poster at the
bus stop, or the patterns made by the lines in the road.
Every minute of every day-as we ride to work, watch
television, or read a magazine-thousands of images surround
us. These images from everyday life are the subject of Grace
Hartigan's painting Billboard Drawing on her
experiences in New York in the 1950s, Hartigan incorporated
familiar elements of urban America into her work. In this
painting, the fragments of figures and forms recall
billboard images seen fleetingly from the highway.
In Billboard Hartigan structured seemingly chaotic
images into a unified and ordered composition. She believes
that "the rawness must be resolved into form and unity;
without the 'rage for order' how can there be art?" Using
vivid colors and bold, dynamic brushstrokes, she infused the
forms with energy and life, arranging them by size and
intensity of color to balance the composition.
No part of this painting seems to hold our attention longer
than another; our eye wanders from one bright color and
interesting shape to the next. Hartigan achieved this effect
mainly through the careful use of complementary
colors--red and green, blue and orange, yellow and
purple. She believes that "you should be able to enter a
painting like a promenade--that you should be able to walk
in anywhere and walk out anywhere."
Abstract Expressionism
After World War II, America emerged as a
great world leader and New York replaced Paris as the art
center of the Western world. A group of New York artists
called Abstract Expressionists captured the speed, energy,
and power of American life with a new way of painting. Their
spontaneous, gestural style, known as action
painting, often revealed the raw physical vigor of the
creative process. The application of the paint became their
subject, as they slashed, spattered, spilled, and splashed
it onto their canvases.
Soon younger artists flocked to New York to become part of
the New York School. They adopted the energetic,
gestural style of the older Abstract Expressionists but
turned from purely abstract art to recognizable
subjects--landscapes, still lifes, and figures. Grace
Hartigan belongs to this "second generation" of Abstract
Expressionists.
Style and Technique
Hartigan employs both abstraction and
figuration, refusing to see them as mutually
exclusive. Inspired by subjects encountered in daily life,
she combines abstract and representational forms to
create paintings of great visual and emotional power. She
describes her subjects as real, but not realistic.
Hartigan drew repeatedly on the accessible imagery and
boldly simplified style of American advertising. In
Billboard we glimpse a smiling face above a tube of
Ipana toothpaste, the neck of a wine bottle poised over a
glass, molded lime Jell-O surrounded by fruit, and the keys
of a piano. She began the painting by cutting images from
Life magazine and pinning them up on the wall in the form of
a collage; then she painted the remaining background
purple. This collage of commercial, mechanical, and urban
imagery became the model for her painting. "I have found my
'subject,'" she said, "it concerns that which is vulgar and
vital in American modern life, and the possibilities of its
transcendence into the beautiful."
The fragmentary images in Billboard are arranged into
an ordered composition unified by Hartigan's bold,
expressive brushwork and balanced by her placement of the
colors on the canvas. For instance, the large rectangle of
purple on the right is balanced by a smaller square of
yellow (purple's complement) on the left. The red of the
circular apple is intensified by the surrounding green
(red's complement). The same green is repeated in the lower
right corner, where it takes on a different appearance next
to the analogous colors of blue and darker green.
The Artist
Grace Hartigan was born in Newark, New
Jersey, in 1922. After high school she moved to Los Angeles,
where she took her first drawing class. In 1942 she returned
to New Jersey and studied mechanical drafting. It was
wartime, and she worked in an airplane factory, painting
watercolor still lifes in her spare time.
In 1945 Hartigan moved to New York to be in the center of
the art world. She was one of the first young artists to
admire Abstract Expressionism at a time when few took
contemporary American art seriously. Greatly influenced by
the Abstract Expressionists, she quickly absorbed their
spontaneous, abstract style, but she also became interested
in the works of the European old masters, such as Raphael,
Rubens, and Caravaggio.
In 1959 the Museum of Modern Art in New York sent an
exhibition called "The New American Painting" to eight
European countries. Only one woman was included in this
famous exhibition--Grace Hartigan. In the 1960s Hartigan
moved to Baltimore, where she still lives and paints.
Look, Discuss, Explore
Look
- Lead the students through the following exercise:
Look closely at the painting. What do you see? How many
objects can you identify? Where do you see them?
Have the students work as a group to list everything they
see in the painting. Look for the Ipana toothpaste smile,
wine bottle (only the neck is visible) and glass, Dole
pineapples, peaches and whipped cream, apple with a bite
taken out, piano keys, lime Jell-O mold with fruit,
figure from a soup ad, and oranges.
Let the students come up with their own ideas and
observations.
- Grace Hartigan said: "A line is like a lasso. You
throw it over your head and you grab something. . . .
It's like writing. You can read a line in a painting
almost the way you can read a word."
Examine the use of line in this painting. Where has the
artist used line to outline? (glass and wine bottle).
Where do you find straight lines? (toothpaste tube).
Where do you find a series of lines? (piano keys). Where
do you see lines that are curved? squiggly? jagged? thin?
thick?
Discuss how different lines evoke different responses
(speed, movement, aggressiveness, passivity).
- Ask the students to choose a color. Where is the
largest shape of that color? the smallest? What colors
surround it? Does the color appear to change? (Does the
red of the apple look the same as the red of the lips on
the face?) If it appears to change, discuss why (size,
shape, surrounding colors, intensity).
Discuss the use of complementary colors (red and
green, yellow and purple, blue and orange). Where do you
see two complementary colors together? What size and
shape are they? Which is bigger? Which is brighter? Is
the color composed of one large shape or many smaller
shapes? (Complementary colors appear intensified when
placed next to each other.)
- Hartigan began Billboard by making a
collage of flat, overlapping images taken
from Life magazine. How is the painting similar to
a collage? How is it different?
Study the illusion of depth in this painting. Does the
painting appear flat, or does it appear to have depth?
Are there colors that appear to recede or advance?
Discuss the use of cool colors (blue, green,
purple) and warm colors (red, orange, yellow). How
do the colors affect the impression of depth?
Discuss
- Ask the students to name the first thing they noticed
in the painting. What drew your eye to that section of
the painting? Was it the color? the shape? the size? Did
everyone notice the same thing? Discuss the reasons for
so many different answers. (There is no main focal point.
Grace Hartigan wanted us to see all the parts as equal,
and she filled the entire canvas with bold, exciting
shapes and colors.)
- Ask the students what feelings this painting evokes.
Do you feel delighted? confused? surprised? Talk about
their reactions. What is it about the painting that makes
you feel that way? Is it the colors? the shapes? the way
it's painted?
- Grace Hartigan titled her painting Billboard.
How is this painting similar to a billboard or sign? How
is it different? If this were an advertisement, what
product or service would it advertise? What makes you
think so? If there were advertising text to go with
Billboard, what would it say?
Explore
- Ask students to imagine they can hear this painting.
What sounds do you hear? Where are they coming from? Are
they loud? soft? harmonious? Do you hear a single sound?
many ounds at once? Discuss why the painting "sounds" the
way it does.
- Grace Hartigan believes that "you should be able to
enter a painting like a promenade--that you should be
able to walk in anywhere and walk out anywhere."
Ask the students to imagine that they can walk around in
this painting. Where would you go? Why?
Now ask them to pretend that they can only walk on the
blue sections. Which parts of the painting could you
travel to? How does it feel there? Is it warm? cool?
moist? hard? soft? Discuss cool colors (blues,
greens, and purples) and warm colors (reds,
oranges, and yellows).
- Grace Hartigan said: "I am assaulted, as we all are,
by images. One cannot eradicate those images as one walks
through time and life."
Ask the students how images seen in the course of
everyday life affect them. Did you ever want to buy
something because of an advertisement? What was so
persuasive about the ad? Where did you see the ad? Who
were you with? What were you doing? How do all those
factors affect how we see?
Point out how many different types of images we are
exposed to every day through newspapers, magazines,
signs, television, computers, etc. How would life be
different without those images? Did a billboard or sign
ever make you laugh, or make you angry? What was the
image or message that made you respond that way?
- Grace Hartigan said: "I do not wish to describe my
subject matter, or reflect upon it--I want to distill it
until I have its essence."
Discuss the meaning of the word essence. What
qualities cause a thing to be itself? Discuss the essence
of a chair. What makes it a chair? What can you take away
from it without taking away its essence? How has Grace
Hartigan conveyed the essence of New York City in her
painting Billboard?
Activities
Many activities are suitable for several
disciplines. The following icons are used throughout the
Activities section to note specific interdisciplinary
activities.
Elementary
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Language Arts
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Secondary
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Science
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Art
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Social Studies
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Art
Grace Hartigan's use of color in
Billboard is bold and expressive. Working with
various color combinations she assembled the colors into a
balanced composition of complementary and
analogous colors.
Create a Color Lab
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Set up a color lab so students can explore
color combinations. Supply paints, soft crayons, colored
transparent cellophane, or other mixable media. Ask the
students to experiment with the three primary colors
(red, blue, and yellow) to find formulas for the
secondary colors (green, purple, and orange) and the
tertiary colors (blue-green, yellow-orange,
red-purple, etc.). Have them add white to the colors to
create tints and black to create shades.
Have the students formulate a hypothesis, conduct
experiments, record their findings, and draw conclusions
based on the results. For instance, ask them to record how
many drops of yellow must be added (one drop at a time) to
ten drops of blue in order to make green. How many drops of
blue must be added to ten drops of yellow to make green?
Were the yellow and blue mixed in equal amounts? Did
everyone come up with the same formula? Discuss.
Have the students experiment with complementary colors. Ask
them to add one drop of red to ten drops of green. How did
the red change the green? What happens when you mix equal
amounts of red and green?
Explore Color Intensity
Have the students make two squares out of red
construction paper, each 1 x 1 inch. Then have them place
one red square in the middle of a 3 x 3-inch square of green
and the other in a 3 x 3-inch square of orange. Discuss how
the background colors change the appearance of the red. Try
many different color combinations.
Explore Color Balance
Have the students place a 1 x 1-inch red
square on one side of a large sheet of white paper. To
balance the red square, have them cut a green square
(any size) and place it on the paper opposite the red one.
What size did you make the green square? Was it the same
size as the red square? smaller? larger? Experiment with
various color combinations.
Create Variations on a Color
Challenge the students to create their own
color variation study. Ask them to pick one primary color
and paint a simple composition using only that color and its
complementary color. Then have them paint the same
composition using the same primary color and its analogous
colors. Have them repeat the composition a third time, using
the primary color, tints (additions of white), and shades
(additions of black) to create a monochromatic
painting. Then ask them to do the same composition a fourth
time, as a value study. They may use as many
different colors as they like, but all must be of the same
value or intensity. Compare and contrast the four
compositions. Discuss what happens to the primary color in
each color variation study.
Create a Mood: City Expressions
Billboard expresses the mood of New
York City in the 1950s, when Grace Hartigan lived and worked
there. Hartigan worked out the composition for
Billboard by making a collage of images taken from
Life magazine.
Start with a discussion of collage technique and the
principles of collage (overlapping, balance,
repetition, contrast). Ask the students to
construct a collage that expresses the mood of the
place where they live. They can do this as a group or
individually. What objects might express the feel of the
town or city? What kinds of lines, shapes, and colors will
convey the mood?
Have the students create a painting using their collage as a
model. Discuss how the painting and the collage are similar.
Discuss how they are different.
Create the Abstract
To create the forms in Billboard,
Grace Hartigan took naturalistic, or realistic,
images from Life magazine and abstracted them--that is, she
kept the object's basic shape and color but left out the
small details. Instruct students to take a common object, a
chair for example, and abstract it. Discuss the basic form
and color of the object. Then have the students draw or
paint it in an abstract manner--leaving out details,
simplifying, exaggerating, and changing various
elements.
Explore the Essence
Grace Hartigan wished to distill the essence
of her subject matter. Discuss the meaning of essence and
how Grace Hartigan has conveyed the essence of New York City
in Billboard. (Also see Explore, p. 8.) Ask the
students to draw the essence of an object, such as a chair.
How do you convey the object's essence? What must you
include in the drawing? What can you leave out? Is the
essence more than just what you see? What other senses are
involved? How has Grace Hartigan conveyed the essence of New
York City in Billboard?
Suggested Reading
Cole, Alison. Eyewitness Art: Color.
New York: Dorling Kindersley, in association with the
National Gallery of Art, Washington, D.C., 1993.
Frayling, Christopher; Helen Frayling; and Ron Van der Meer.
The Art Pack. New York: Alfred A. Knopf, 1992.
Yenawine, Philip. Key Art Terms for Beginners. New
York: Harry N. Abrams, 1995.
Language Arts
Grace Hartigan's association with
avant-garde writers and musicians in New York helped
her develop her own style in painting. The poet Frank O'Hara
was a close friend of Hartigan's. He wrote many poems for
her, and she included him in several of her paintings.
Create a Story
Ask the students to make up a story based on
Billboard. Have them describe the characters and
objects and devise a plot based on what they see in the
painting. Discuss their various story ideas.
Create a Commercial
Ask the students to write a commercial based
on the painting. Have them pretend it is for the New York
City Chamber of Commerce, to attract tourists to the city.
Create a Poem
Hartigan took many of the images for
Billboard from Life magazine. Ask the students
to page through a popular magazine aimed at a specific
audience, such as Gourmet or Sports
Illustrated. Have them make a list of colors and images
that bombard their senses. Then have them list words that
capture the essence of those images. Compare and contrast
their lists, looking for repetition, juxtaposition,
opposites, and patterns. Ask the students to write a poem
with the words from their own list or from a list generated
by the entire class.
Create a Catalogue Poem
A catalogue is a list of related items. Some
writers (Walt Whitman, for example) use catalogues as a
literary device. Billboard can be thought of as a
visual catalogue of New York--colorful, energetic,
confusing, noisy, and commercialized.
Read poetry that contains a catalogue, such
as passages from Whitman's "Song of Myself," and then ask
the students to write their own catalogue poem. Have them
write down a list of words that express their feelings about
their community and then use the list to create a poem. Ask
them to research a particular place and time, such as New
York City in the 1950s, and use their findings to create a
catalogue poem. Compare and contrast the catalogue of their
own community with that of the place they researched.
Read and Create
Cities and towns, like people, have
personalities. Some are warm and friendly, while others are
cold and distant. Ask the students to read a work such as
Thornton Wilder's Our Town, Sinclair Lewis's Main
Street, or John Steinbeck's Cannery Row. Discuss
the place described in the story and prepare a sketch or
collage that captures its essence.
Discuss the poem "The Day Lady Died" or another work by
Frank O'Hara. Which words, in particular, capture the
essence of New York in the 1950s? How is his poem similar to
Hartigan's Billboard? Another poet who often wrote
about life in New York was Langston Hughes. Discuss "Dream
Boogie," "Juke Box Love Song," "Good Morning," or another of
Hughes's poems. Discuss how these poems reflect the times
and compare and contrast them with Billboard.
Look for Words
Have the students select specific words from
one of Frank O'Hara's poems (muggy, balance, keyboard,
whisper) or some other literary work. Ask the students to
find the particular part of the painting that best describes
or captures the essence of each word. Discuss.
Sources
Lange, Art, and Nathaniel Mackey, eds.
Moment's Notice: Jazz in Poetry and Prose.
Minneapolis: Coffee House Press, 1993.
Lunch Poems by Frank O'Hara. The Pocket Series, No.
19. San Francisco: City Lights Books, 1996.
Selected Poems of Langston Hughes. Vintage Classics
Edition. New York: Random House, 1990.
Whitman, Walt. Leaves of Grass. This collection of
poems, first published in 1885, is available today in
several editions, and selections from Whitman's work are
included in many anthologies.
Music
While living and working in New York, Grace
Hartigan developed a lasting interest in jazz. Her art
reflects the syncopated rhythms and improvisational style of
1950s modern jazz. She often went to the famous New York
jazz club The Five Spot to hear jazz artists like Thelonious
Monk, Billie Holiday, Miles Davis, and John Coltrane.
Listen and Look
Make a cassette tape of 30-second samplings
of musical selections by jazz aritsts such as Monk, Davis,
and Coltrane. Avoid music with lyrics or very familiar
recordings--they already have associations. Have the
students quietly look at the painting as they listen. After
each selection, ask them what part of the painting they
noticed. What areas, colors, and shapes were observed and
how did the music influence their perceptions? (Did the
slower music draw attention to the large, broad, dark areas?
Did the fast music draw attention to the small, bright
sections of the painting?) Discuss.
Compare visual elements to musical elements.
Discuss how they are similar and different. Explore form,
tonal and visual color, rhythm pattern and beat,
dynamics, and melodic phrases and contours.
Listen to the same selections of music and
ask the students to "draw" the music. How does the drawing
of a slow lyrical tune differ from the drawing of a fast,
staccato tune?
Express through Abstraction
Grace Hartigan's abstraction of images in
Billboard, to express her feelings about life in New
York in the 1950s, has a parallel in the way jazz artists of
the time expressed themselves through music. First play the
song "My Favorite Things," from the musical The Sound of
Music, and then play John Coltrane's version of the same
song (Atlantic 1960). How does John Coltrane
improvise on, or abstract, the melody? How does he
change the original melody? Can you still recognize it? Does
he use the same instruments? Is the tempo slower or faster?
How does each version make you feel? Which version do you
like better? Why?
Discuss how Grace Hartigan has abstracted familiar images
such as bottles, faces, and fruit. How is the improvisation
on the song "My Favorite Things" similar to the abstraction
in Billboard? Discuss how music and art are similar.
Some words to get the discussion started are spontaneous,
fast, loose, free, large, colorful, and loud.
Discuss how John Coltrane's "My Favorite
Things" and Grace Hartigan's Billboard reflect life
in New York in the 1950s.
Ask the students to take a well-known song and improvise
their version on a musical instrument. For example, they
might use a different rhythm, change the tempo, repeat a
single pattern several times, use fewer chords, or play
longer melody lines.
Play the Painting
Have the students look closely at
Billboard and improvise a musical composition, either
as a group or individually. Ask them to think about creating
a beginning, middle, and end to the composition. Ask them to
match specific sounds to things they see in the painting,
such as low broad sounds for the larger areas, and high,
light sounds for the bright areas.
Social Studies
Grace Hartigan began Billboard by
creating a collage of images taking from Life
magazine. The images expressed, or captured the essence of,
the world around her-New York City in the 1950s.
Create a Collage about You
Myself collage Ask the students to
create a collage that reveals something about themselves,
such as their favorite foods, sports activities, hobbies,
and places to visit.
Family collage Ask the students to create a collage
that highlights their family.
Community collage Ask the students to create a
collage that depicts their community. It could include
various community services, such as the fire department,
police department, and schools. It could also include places
for recreation, such as parks, movie theaters, and shopping
centers.
Explore the Community
Ask the students to research a community,
county, state, or country and identify its population, major
products, natural resources, and attractions. Then have them
use this information to create a billboard such as a Chamber
of Commerce or tourist office might use to promote the
area.
Have the students use maps, brochures, and collected
information to create a collage that conveys the essence of
a particular place and time, such as New York in the 1950s.
Each student could be assigned a particular topic to
investigate, such as census figures, ethnic composition,
politics, art, or industry.
Have the students create a collage that
reflects events that occurred in New York in the 1950s and a
collage that reflects events that have occurred in
Minneapolis and St. Paul in the 1990s. Compare the collages
and discuss what they have in common and how they differ.
Based on changes over the past forty years, project future
changes.
Picture Your Community
Have the students do a photographic study
that captures the personality of a particular community or
neighborhood. Make a collage from the photographs.
Look into History
Event Ask the students to create a
collage that captures the essence of an event, such as the
Civil War, World War I, the Great Depression, the 1950s, or
the Vietnam War.
Biography Have the students create a collage that
captures the essence of a famous person's life (for example,
Thomas Jefferson, Martin Luther King, Jr., Florence
Nightingale, or Henry VIII).
Science
Explore Color in Living Organisms
Grace Hartigan used bright, bold colors to
express her feelings about her environment. Discuss the
purpose of color in living organisms, for example, warning
(peacock), attraction (cardinal), and camouflage
(chameleon). Using color as a theme, have the students make
a collage from images of different plants and animals.
Grace Hartigan balanced her composition through
careful placement of the colors. She intensified colors by
placing them next to their complementary colors (a
red apple against a green background) and de-emphasized
colors by placing them next to similar, or analogous,
colors (red lips against an orange face). Discuss
complementary colors in nature, such as an apple tree with
pink blossoms, unripe green apples, and ripe red apples.
Discuss the purpose of these colors in nature.
Study Line and Shape in Crystals
Have the students grow crystals from various
formulas. Let them examine the crystals' shapes and lines
through a hand lens or a stereoscope, and ask them to draw
what they see. Are shapes repeated? How? What kinds of lines
are there?
Sugar crystals (rock candy) Prepare a supersaturated
sugar mixture by heating distilled water and slowly adding
sugar (C11H22O11) to the
water until no more will dissolve. Fill clean glass jars
about one-fourth full of the solution. Hang a cotton string,
the thicker the better, from the center of the jar opening
to the bottom of the jar. Loosely cover the jar and place it
in an undisturbed place. Watch giant sugar crystals grow
over the next week. The crystals are edible.
Epsom salts paint Prepare a 3:1 mixture of water to
Epsom salts (MgSO4) and add it to different
colors of water-soluble paint. With a brush, apply these
Epsom salts paints to white construction paper. Be sure to
rinse the brush well and dry it before dipping it into a new
color. Let the paint dry thoroughly and observe the
crystals.
Math
Through her paintings, Grace Hartigan wanted
to create balance and order in a chaotic world, just as
mathematics imposes order in the world of infinite
numbers.
Look for Math in Art
Ask the students to find examples in the
painting, note the location, and make sketches of the
following:
symmetry and asymmetry
geometric shapes
perspective and overlapping
parallel lines and perpendicular lines
Create Art with Geometry
Ask the students to make a drawing of the
painting Billboard using only straight lines,
circles, triangles, squares, rectangles, and other geometric
shapes. For example, the green Jell-O mold becomes a
triangle, and the surrounding red fruits become small
circles. Discuss how the drawings differ from the painting.
Discuss how they are similar to it. Are the drawings
balanced? If so, how? Are shapes repeated? Where? Do shapes
overlap? Where? What is the effect when one shape overlaps
another?
Click here for glossary of
terms.
Further Reading
Mattison, Robert Saltonstall. Grace
Hartigan: A Painter's World. New York: Hudson Hills
Press, 1990.
Rubinstein, Charlotte Streifer. American Women
Artists. New York: Avon Books, 1982.
Acknowledgments
For developing the interdisciplinary
activities, thanks are due Ted Kotsonas, Richfield High
School (retired), Richfield, Minnesota; Mary Witkis, South
High School, Minneapolis; and the following members of the
Institute's Teachers Advisory Committee: Joanna Cortright,
Linwood A+ School, St. Paul; Mike Dronen, Olson Middle
School, Minneapolis; and Virginia Wheeler, Burnsville Senior
High School, Burnsville, Minnesota.
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