Sponsorship is a Springboard for...
- Client Entertainment
- In-museum Promotions
- Prime Visibility
- Employee Relations
- In-store Promotions
Why Sponsorship?
Because it works. Several recent studies have shown that consumers
understand and appreciate sponsorship—and that sponsorship can
greatly influence buying decisions. In fact, sponsorship has the greatest
impact on highly educated, higher income individuals who are difficult
to reach through traditional media. Sponsorship allows a company to:
- reinforce current marketing goals
- bolster public relations activities
- strengthen client relationships
- reward high-performing employees
- target its messages and audiences
- distinguish itself from competitors
Picture your company associated with some of the world's greatest artists—Picasso,
Monet, and Rembrandt.
Now picture becoming a corporate sponsor at The Minneapolis Institute
of Arts, where you can achieve a prominence and make an impact available
in few other media. In an environment where the medium is the message,
a sponsorship relationship with The Minneapolis Institute of Arts represents
an invaluable association with quality—and a promotional platform
for reaching an upscale audience of nearly 600,000 per year.
Picture your company forging a direct link with a large and loyal audience
What's more, this large audience clearly understands and appreciates
the companies that support the Institute's many outstanding programs.
In a 1995 survey, 95% of Institute visitors had a positive image of
a business that sponsors programs at the museum, and 39% said they would
be more likely to purchase the products or services of a business participating
in an Institute sponsorship.
Picture your company achieving multiple goals from a custom-designed sponsorship
program
Corporate sponsorships at the Institute are specially tailored to the
needs and nature of each sponsor's business. Past sponsors have leveraged
their association to achieve employee-relations objectives, to entertain
important clients, or to reward staff performance. All sponsorships
include prominent recognition in the museum and in promotional materials,
cross-promotional opportunities and options for corporate entertainment.
For more information contact:
Joan Grathwol Olson
Director of Corporate and Foundation Support
(612) 870-3266
jolson@artsMIA.org
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